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ME-803 (C) · Entrepreneurship and Management Concepts/Official Syllabus

Entrepreneurship and Management Concepts (ME-803 (C)) - Official Syllabus

1
Unit 1

System Concepts

  • Types, definition & characteristics; supra & subsystems, key component
  • boundary & interface complexity; feedback (pull) & feed forward (push) controls
  • open flexible-adaptive system, computer as closed system, law of requisite variety
  • system coupling, stresses and entropy; functional & cross functional system
  • Steven Altere28099s nine element work system model and its comparison with IPO (input-processing-output) model
  • structure and performance of work systems leading to customer delight
2
Unit 2

Management

  • Importance, definition and functions; schools of theories, knowledge driven learning organization and e-business
  • environment, uncertainty and adaptability; corporate culture
  • difficulties and levels of planning, BCG matrix, SWOT analysis, steps in decision making, structured and unstructured decision
  • dimensions of organizations, size/specialization, behavior formalization, authority centralization, departmentalization, spam and line of control
  • technology and Minzberg organization typology, line, staff & matrix organization
  • coordination by task force, business process reengineering and process of change management
  • HR planning placement and training, MIS
  • attitudes and personality trait, overlap and differences between leader & manager, leadership grid
  • motivation, Maslowe28099s need hierarchy and Herzberg two factor theory, expectation theory
  • learning process, team work and stress management
3
Unit 3

Marketing

  • Importance, definition, core concepts of need want and demand, exchange & relationships, product value, cost and satisfaction (goods and services)
  • marketing environment; selling, marketing and societal marketing concepts
  • four Pe28099s, product, price, placement, promotion
  • consumer, business and industrial market, market targeting, advertising, publicity, CRM and market research
  • Finance: Nature and scope, forms of business ownerships, balance sheet, profit and loss account
  • fund flow and cash flow statements, breakeven point (BEP) and financial ratio analysis
  • pay-back period, NPV and capital budgeting
4
Unit 4

Productivity and Operations

  • Productivity, standard of living and happiness, types of productivity
  • operations (goods and services) Vs project management, production processes and layouts
  • steps in method improvement, time measurement, rating and various allowances
  • standard time and its utility, predetermined motion and time method
  • product and process specification, TQM, cost of quality
  • introduction to lean manufacturing (JIT), QFD, TPM & six sigma quality
5
Unit 5

Entrepreneurship

  • Definition and concepts, characteristics, comparison with manager, classification
  • theories of entrepreneur, socio, economic, cultural and psychological
  • entrepreneur traits and behavior, roles in economic growth, employment, social stability, export promotion and indigenization
  • creating a venture, opportunity analysis competitive and technical factors, sources of funds
  • entrepreneur development program

Reference Books

  • The new era of management
  • Management: Principles, Processes and Practices
  • Entrepreneurship and Management Concepts
  • Management Information System
  • Information systems
  • Marketing management
  • Fundamental of Entrepreneurship
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