ME-803-C Entrepreneurship and Management Concepts - May 2022 Question Paper

Under each question, How to answer lists the points an answer should cover, outlined by CampusPrep from the syllabus. Check the details against your textbook.

1. 14 Marks
   Write a short note of Scope and functional areas of Management.
   How to answer

   • Define scope of management
   • List functional areas: production, marketing, finance, HR, etc.
   • Brief note on each area
   • Interrelation of areas
2. 7 Marks
   aExplain the use of SWOT analysis with example.
   How to answer

   • Define SWOT analysis
   • Explain use in strategic planning
   • Explain four components with example
   • Conclude with benefits
3. 7 Marks
   bHow do you print a blank SWOT analysis?
   How to answer

   • Meaning of blank SWOT template
   • Steps to prepare/print format
   • Four quadrants layout
   • Use for data collection
4. 14 Marks
   Explain Maslow's need hierarchy and Herzberg two factor theories in brief.
   How to answer

   • Outline Maslow's five-level hierarchy
   • Explain each need level briefly
   • Outline Herzberg two-factor theory
   • Compare motivators vs hygiene factors
5. 14 Marks
   Write short notes on (any three)

   1. a)Law of requisite variety
   2. b)BCG matrix
   3. c)Fund flow and cash flow statements
   4. d)Form of business ownership
   How to answer

   • Define each selected concept
   • Explain key features/components
   • Give example/diagram where relevant
   • State managerial uses
6. 14 Marks
   Write short notes on (any three)

   1. a)JIT
   2. b)Theories of entrepreneur
   3. c)Break Even Point (BEP)
   4. d)Financial ratio analysis
   How to answer

   • Define JIT, entrepreneur theories, BEP, ratios
   • Explain key principles/formula
   • Give example
   • State managerial importance
7. 14 Marks
   What are the steps in decision making? What marketing decision should precede the formulation of sound promotional strategy and why?
   How to answer

   • List steps in decision making process
   • Explain each step briefly
   • Identify marketing decisions before promotion
   • Justify why with targeting/positioning logic
8. 7 Marks
   aHow is Six Sigma used in the management process? What are the quality metrics of Six Sigma?
   How to answer

   • Define Six Sigma in management context
   • Explain DMAIC/DMADV use
   • List quality metrics: DPMO, sigma level, yield
   • Give example
9. 7 Marks
   bWhat are the objectives of Six Sigma in TQM? How does Six Sigma improve quality of life?
   How to answer

   • State objectives of Six Sigma in TQM
   • Explain defect reduction and customer satisfaction
   • Link to process improvement
   • Explain impact on quality of life
10. 14 Marks
    Write the short note on MSME and explain the different entrepreneur development program available in Indian Colleges for young budding Engineers.
    How to answer

    • Define MSME and its categories
    • Explain need for entrepreneurship development
    • List EDPs in Indian colleges
    • Relevance for young engineers