ME-803-C Entrepreneurship and Management Concepts - May 2023 Question Paper

Under each question, How to answer lists the points an answer should cover, outlined by CampusPrep from the syllabus. Check the details against your textbook.

1. 7 Marks
   aDiscuss and differentiate, types of organizational structure.
   How to answer

   • Define organizational structure and its purpose
   • List types: functional, divisional, matrix, flat, hierarchical, etc.
   • Discuss features of each type
   • Differentiate on basis of authority, communication, suitability
2. 7 Marks
   bExplain the steps taken by Management for decision making.
   How to answer

   • Define decision making in management
   • List sequential steps: identify problem, gather information, alternatives, evaluation, selection, implementation, feedback
   • Explain each step briefly
   • Role of management in effective decisions
3. 7 Marks
   aA company produces two types of toys: P and Q. Production time of Q is twice that of P and the company has a maximum of 2000 time units per day. The supply of raw material is just sufficient to produce 1500 toys (of any type) per day. Toy type Q requires an electric switch which is available @ 600 pieces per day only. The company makes a profit of Rs. 3 and Rs. 5 on type P and Q respectively. For maximization of profits, what is the daily production quantities of P and Q toys?
   How to answer

   • Formulate LPP: objective Max Z = 3P + 5Q with constraints
   • Constraints: P + 2Q <= 2000, P + Q <= 1500, Q <= 600, P,Q >=0
   • Solve graphically / simplex to find corner points
   • Optimal daily quantities of P and Q for maximum profit
4. 7 Marks
   bDiscuss IPO model and compare it with Steven Alters' nine element work model.
   How to answer

   • Define IPO model: Input-Process-Output
   • Explain components of IPO model
   • Describe Steven Alters' nine element work model
   • Compare both on elements, scope and application
5. 7 Marks
   aWhat are various types of Manufacturing systems?
   How to answer

   • Define manufacturing system
   • List types: job, batch, mass, continuous, flexible, etc.
   • Brief features of each type
   • Examples of application
6. 7 Marks
   bDiscuss the Break-Even Point (BEP) and Financial Ratio Analysis.
   How to answer

   • Define Break-Even Point and formula
   • Explain components: fixed cost, variable cost, contribution
   • Define financial ratio analysis and key ratios
   • Uses in managerial decisions with example
7. 7 Marks
   aState the methods of stress management. Explain Maslow's need hierarchy theory.
   How to answer

   • Define stress and stress management
   • List methods: exercise, meditation, time management, counselling
   • State Maslow's five-level hierarchy
   • Explain each need level with example
8. 7 Marks
   bWhat do you understand by business ownership? State its types.
   How to answer

   • Define business ownership
   • List types: sole proprietorship, partnership, company, cooperative
   • Explain features of each type
   • Merits and suitability
9. 7 Marks
   aExplain the role of 4 P's (product, price, placement, and promotions) on social marketing.
   How to answer

   • Define social marketing and 4 P's
   • Explain product, price, placement, promotion in social context
   • Role of each P with example
   • Importance for social change
10. 7 Marks
    bWhat are the operating and financial leverage?
    How to answer

    • Define leverage in finance
    • Define operating leverage with formula and example
    • Define financial leverage with formula and example
    • Effect on risk and profitability
11. 7 Marks
    aDifferentiate between fund flow and cash flow statement.
    How to answer

    • Define fund flow statement
    • Define cash flow statement
    • Differentiate on basis, purpose, accounting basis
    • Tabular comparison
12. 7 Marks
    bDefine NPV and capital budgeting for marketing.
    How to answer

    • Define NPV with formula
    • Define capital budgeting concept
    • Steps and importance for marketing decisions
    • Example of project evaluation
13. 7 Marks
    aWhy is it necessary to give allowances? What are the different types of allowances?
    How to answer

    • Define allowances in work study / compensation
    • Need: fatigue, personal, delay, incentives
    • List types: personal, fatigue, delay, contingency
    • Explain each type briefly
14. 7 Marks
    bEnlist the various sources of funds and funding agencies to support the new entrepreneurs.
    How to answer

    • Define need for funds for entrepreneurs
    • List sources: own funds, banks, venture capital, government schemes
    • Name funding agencies: SIDBI, NABARD, DIC, etc.
    • Support mechanisms for new entrepreneurs
15. 14 Marks
    Write short notes on :

    1. a)Law of requisite variety
    2. b)BCG matrix
    3. c)NPV and capital budgeting
    How to answer

    • Law of requisite variety: definition and application
    • BCG matrix: stars, cash cows, question marks, dogs with diagram
    • NPV and capital budgeting: concept and use
    • Concise notes for each with example