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8th Semester
ME-803 (C)
Unit 3 Notes

ME-803 (C) Entrepreneurship and Management Concepts Unit 3 Notes

Notes and important questions for unit 3: Marketing and Finance.

Unit 3 · Short notes Marketing and Finance Importance, definition and core concepts of need, want and demand · Exchange & relationships, product value, cost and satisfaction (goods and services) · Marketing environment · Selling, marketing and societal marketing concepts · Four P’s: product, price, placement, promotion · Consumer, business and industrial markets, market targeting, advertising, publicity, CRM and market research

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