CS-803 (D) · Managing Innovation and Entrepreneurship/Official Syllabus
Managing Innovation and Entrepreneurship (CS-803 (D)) - Official Syllabus
1
Unit 1
Innovation, the basic definition and classification
- Innovation, the basic definition and classification
- The relationship of innovation and entrepreneurship, creation of competitive advantage based on innovation
- Innovative models
- Product, process, organizational and marketing innovation and their role in business development
2
Unit 2
Sources of innovation
- Sources of innovation (push, pull, analogies), transfer of technology
- Creative methods and approaches used in innovation management
- Approaches to management of the innovation process (agile management, Six Thinking Hats, NUF test)
3
Unit 3
Project approach to innovation management
- Project approach to innovation management, method Stage Gate, its essence, adaptation of access to selected business models
- In-house business development of the innovation process in the company
- Open Innovation as a modern concept, the limits of this method and its benefits for business development
4
Unit 4
Innovations aimed at humans
- Innovations aimed at humans, role of co-creation in the innovation process
- The strategy of innovation process, types and selection of appropriate strategies
5
Unit 5
Measurement and evaluation of the benefits of innovation
- Measurement and evaluation of the benefits of innovation for business (financial and non-financial metrics, their combination and choice)
- Barriers to innovation in business, innovation failure and its causes, post-audits of innovative projects
- Organization and facilitation of an innovation workshop
Reference Books
- Business model generation: a handbook for visionaries, game changers, and challengers — T. Clark, A. Osterwalder, Y. Pigneur
- Managing innovation: integrating technological, market and organizational change — J R. Bessant, J. Tidd
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