CS-803-D Managing Innovation and Entrepreneurship - May 2022 Question Paper

Under each question, How to answer lists the points an answer should cover, outlined by CampusPrep from the syllabus. Check the details against your textbook.

1. 7 Marks
   aDefine Innovation? Explain '4Ps' of innovation with their examples?
   How to answer

   • Define innovation
   • Explain 4Ps: Product, Process, Position, Paradigm
   • Give example for each P
   • Significance for business
2. 7 Marks
   bExplain five generation of innovation model in detail?
   How to answer

   • Outline five generations model
   • Describe 1st to 5th generation characteristics
   • Technology push to systems integration and networking
   • Diagram of evolution
3. 7 Marks
   aWhat is NUF test? How and when to use it?
   How to answer

   • Define NUF test: New, Useful, Feasible
   • Explain scoring and purpose
   • How to apply step by step
   • When to use in idea screening
4. 7 Marks
   bWhat are the core abilities in managing innovation?
   How to answer

   • Define core abilities for managing innovation
   • List abilities: recognizing, aligning, acquiring, generating, selecting, executing
   • Explain each briefly
   • Link to competitive advantage
5. 7 Marks
   aExplain Innovation Process model in detail?
   How to answer

   • Define innovation process model
   • Explain stages: search, select, implement, capture
   • Describe inputs, activities and outputs
   • Diagram of process flow
6. 7 Marks
   bDefine Open and Closed principles of Innovation?
   How to answer

   • Define open innovation principles
   • Define closed innovation principles
   • Contrast key assumptions
   • Examples of each
7. 7 Marks
   aExplain stage gate method for accelerating idea to market in detail?
   How to answer

   • Define stage-gate method
   • Explain stages and gates from idea to launch
   • Role of gate criteria and decision
   • Benefits for accelerating idea to market
8. 7 Marks
   bWhat is the importance of open innovation? Explain it's limitations and benefits for business development?
   How to answer

   • Define importance of open innovation
   • Explain benefits for business development
   • Explain limitations and risks
   • Conclude with suitability
9. 7 Marks
   aExplain Technology Push and Market Pull Innovation in detail?
   How to answer

   • Define technology push innovation
   • Define market pull innovation
   • Compare drivers and examples
   • Implications for R&D and marketing
10. 7 Marks
    bDefine elements of an effective innovation strategy process?
    How to answer

    • Define innovation strategy process
    • List elements: vision, strategic alignment, portfolio, implementation
    • Explain role of each element
    • Link to effective innovation
11. 7 Marks
    aExplain financial and non-financial matrices of innovation for business?
    How to answer

    • Define innovation metrics/matrices
    • Explain financial metrics with examples
    • Explain non-financial metrics with examples
    • Use for business performance
12. 7 Marks
    bWhat are different barriers to innovation in a business?
    How to answer

    • Define barriers to innovation
    • Classify: financial, organizational, cultural, market
    • Explain each barrier briefly
    • Suggest overcoming approaches
13. 7 Marks
    aHow to do post-audits of innovative projects?
    How to answer

    • Define post-audit purpose
    • Outline steps: data collection, comparison, review
    • Identify learnings and actions
    • Example of audit criteria
14. 7 Marks
    bHow context affects innovation management?
    How to answer

    • Define context in innovation management
    • Explain factors: industry, size, culture, environment
    • Show effect on strategy and process
    • Examples of contextual adaptation
15. 14 Marks
    Write short notes on following (any three)

    1. i)Marketing Innovation
    2. ii)Causes of innovation failure
    3. iii)Six Thinking Hats
    4. iv)Types of Appropriate Strategies
    How to answer

    • Select any three topics for notes
    • Define each concept briefly
    • Explain key features and importance
    • Give example for each