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AL-803 (C) · Managing Innovation and Entrepreneurship/Official Syllabus

Managing Innovation and Entrepreneurship (AL-803 (C)) - Official Syllabus

1
Unit 1

Innovation, the basic definition and classification

  • Innovation, the basic definition and classification
  • The relationship of innovation and entrepreneurship, creation of competitive advantage based on innovation
  • Innovative models, Product, process, organizational and marketing innovation and their role in business development
2
Unit 2

Sources of innovation

  • Sources of innovation (push, pull, analogies), transfer of technology
  • Creative methods and approaches used in innovation management
  • Approaches to management of the innovation process (agile management, Six Thinking Hats, NUF test)
3
Unit 3

Project approach to innovation management

  • Project approach to innovation management, method Stage Gate, its essence, adaptation of access to selected business models
  • In-house business development of the innovation process in the company
  • Open Innovation as a modern concept, the limits of this method and its benefits for business development
4
Unit 4

Innovations aimed at humans

  • Innovations aimed at humans, role of co-creation in the innovation process
  • The strategy of innovation process, types and selection of appropriate strategies
5
Unit 5

Measurement and evaluation of the benefits of innovation

  • Measurement and evaluation of the benefits of innovation for business (financial and non- financial metrics, their combination and choice)
  • Barriers to innovation in business, innovation failure and its causes
  • post- audits of innovative projects
  • Organization and facilitation of an innovation workshop

Reference Books

  • Business model generation: a handbook for visionaries, game changers, and challengers
  • Managing innovation: integrating technological, market and organizational change
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