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7th Semester
AD-703 (D)
Unit 3 Notes

AD-703 (D) Social Media & Web Analytics Unit 3 Notes

Notes and important questions for unit 3: Web Metrics & Analytics.

Unit 3 · Short notes Web Metrics & Analytics Common Metrics – Hits, Page Views, Visits, Unique Page Views, Bounce, Bounce Rate & its Improvement, Average Time on Site, Real‑Time Report, Traffic Source Report, Custom Campaigns, Content Report, Google Analytics · Key Performance Indicator – Need, Characteristics, Perspective and Uses · Graphs and Matrices – Basic Measures for Individuals and Networks; Random Graphs & Network Evolution; Social Context: Affiliation & Identity · Web Analytics Tools – A/B testing, Online Surveys, Web Crawling and Indexing; Natural Language Processing Techniques for Micro‑Text Analysis

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